Ability to up or down scale supports resilience
What do you do to ensure your business is resilient?
Having a very lean model that can scale up and down very fast is crucial to being resilient in turbulent times. At the worst times the business ideally can survive with just the owners or key skeleton staff in the business and outsourcing when it is funded by the profits.
At Suits&Sneakers, I practice what we preach and at worst I can scale down to just me when things get the toughest. We’ve also survived by dialling up the services we can manage the easiest and with higher profit margins.
We’ve kept clients with viable profit margins and let the rest go by coaching and transitioning them to do their work inhouse which is win/win supporting them to keep their own margins down too.
Personal resilience
As far as managing my personal resilience I’ve kept myself fit and drink 3 litres of water a day, on top of eating well.
I work very long hours and I attribute my survival though difficulty to my work ethic and therefore need to take care of myself to handle the load that others can’t.
I believe that when everyone else is having a weekend off or watching TV I’m growing my business and that gives me an edge and has helped me survive difficulty.
I rest when I need it, but this has become my normal through practice and focus. My determination, flexibility and creativity is going to keep me afloat above all.
What do you do to ensure your business is resilient?
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Anne Miles is the founder of Suits&Sneakers, a global collective of some of the world’s best marketing and advertising talent. The strategists and people who get things done (the Suits) and the creative, tech and production people (the Sneakers) who are no longer in the big ad agencies and available all under the one roof.
