Style tips from a corporate image guru
For Robin Powis, the clothes really do maketh the man.
A corporate image stylist, Powis helps individuals seeking to take the next career step or simply polish their “personal brand.”
“I help people create a natural confident style. Everyone, no matter what industry they’re in has to think about what image they create,” Robin Powis, founder of Defining Style says.
Powis provides colour and body shape consultations, plus personal wardrobe assessments and assisted shopping trips.
Clients are typically professionals between 35 and 55 years across a broad sweep of industries. She says over the past 5 years people have become increasingly aware of their image.
“People are often stuck. They think, I don’t want to wear a black suit, but what can I do that’s different?”
A colour and body consultation will set you back $295, or $340 for a shopping trip.
Powis says two-thirds of her clients are women and she’s a preferred supplier to Women on Boards, an organisation which helps females pursue directorships.
“Sometimes it’s just about giving women that extra edge. The way you present yourself shows your personal plus your business brand. We want to make sure they gel together, and make sure it flows right through a persons life,” Powis says.
Mistakes we make
So what are some of the biggest corporate image blunders?
For men, it’s personal grooming and attention to detail. Powis regularly finds clients fail to shave properly or polish their shoes.
“Men are also colour-blind. They don’t seem to be able to put colours together well. They should be wearing collars after a certain age and make sure the tie is new and up to date.”
Women can get stuck in a time warp, and fail to update their hair colour or makeup in line with their age.
“As women get older tend to have their hair too dark, or too light. If you have light hair, go a little darker as you age. If your brunette, go a little lighter,” Powis says.
Both men and women need to banish the black. Powis says grey, navy or charcoal are better office options.
“Black is seen as heavy, dominating, overbearing. And remember a suit can last you 5 years, but 10 years is too long. Update your shirts more regularly than you update your suits,” she says.
Style icons
Powis believes a few public figures in Australia demonstrate strong style principles.
“Quentin Bryce always looks lovely. She uses colour beautifully and dresses to her age.”
“Gail Kelly is very good at personal branding. She’s very vital. But she’s dating herself in the clothes she wears. She could be wearing something more stylish,” Powis says.
When it comes to men, one former prime minister needs to work on his ties but the opposition leader has it sussed.
“Kevin Rudd’s ties are too bright. They are a bit garish and don’t complement him.”
“Tony Abbott is well-groomed. Always with the red tie, but I really can’t fault him. He’s not out-there modern, but he looks the part, ” Powis says.
TOP TIPS TO REVITALISE YOUR IMAGE
- Personal grooming: before you think about clothes, make sure you are well-groomed. A proper shave is a must for men. Have an up-to-date hairstyle.
- Banish the black: no black suits at work. Opt instead for a charcoal, grey or navy.
- Pay attention to detail: iron shirts, ensure collars and cuffs aren’t worn. Stylish cufflinks and modern glasses are strong additions to boost an overall look.
For more: Defining Style
